From Widescreen to Vertical: The Easy Way to Repurpose Your Videos

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

With more and more content being designed for phones, vertical videos are widely used now.

If you too have recorded videos for posting on your social media sites, resize them in vertical video ratio and to get the right size, take help of a video ratio calculator.

Part 1 Benefits of Square and Vertical Videos

● What is Square Video & Vertical Video?

A Square Video is the one that has the same width and height while a vertical video is taller than it is wide. A vertical video or a square video is presented in the form of a landscape. A square video has an aspect ratio of 1:1 while a vertical video has an aspect ratio of 9:16.So, in a vertical video, the horizontal video size is less than its vertical size.

● Why Vertical Video is Dominating

It would not be wrong to say that the world has taken a mobile route and with this, the dominance of vertical videos can be seen. As per the studies it has been found that around 75% of the video playback across the globe are from mobile phones and around 94% of the time, the phones are held vertically. These figures completely state the need for the hour-vertical videos.

With users holding their mobile phones vertically the majority of the time, the dominance of the vertical videos is no surprise.

● Benefits of Square and Vertical Videos

There are several benefits of having square and vertical videos. These videos are specifically

designed for mobile phones and thus they can be easily posted on multiple social media sites without any need for change or editing. Other benefits of using vertical videos are their ease of recording through a mobile phone. Vertical videos are beneficial even for the advertisers and promoters as they help them reach more audiences and prospective customers through social media sites and other sites.

Part 2 How Vertical Videos Are Displayed

Vertical videos are majorly displayed on mobile devices as smartphones are used vertically most of the time. The width of these videos is less as compared to their height and this makes them appear fit on the smartphone’s screen. Moreover, using the screen aspect ratio calculator, you can further decide upon the aspect ratio depending on the size of the device screen on which video has to be played.

Listed below are the tips for resizing the social media vertical video ratio.

● Learn about the Aspect Ratios

A vertical video is taller than it is wide. Thus, any video that is taller than the 1:1 aspect ratio will be termed a vertical video. The commonly used aspect ratio is 9:16 that uses the complete vertical screen. So, to capture a vertical video, use the camera in portrait mode or edit it as per the vertical aspect ratio. There are also TV aspect ratio calculator tools that can be used for the task.

● Screen splitting

Multiple clips that are horizontal can be placed at the top of each other for a vertical frame as it is tall. The stacking can be done for the related clips or to make them appear as one. Place the clips creatively using patterns or lines.

● Filling the vertical space

If needed, you can creatively fill the vertical space when the shot is not a close one. One of the ideas is by raising the camera of your phone high and then moving it down that will give a deep frame. You can also fill up the vertical space below.

● Side-to-side fast movements must be avoided

Since the width area in the vertical videos is less, it is also better to avoid the fast side-to-side movement as it will create a shaky and blurry effect.

● Make use of text and graphics

To complement videos, using text and graphics is a good option. Use the vertical space smartly and include text, stickers, graphics, and other content for enhancing the video and its meaning.

● Grab attention

It is important for the videos on the social media sites to instantly catch the attention of the viewers, else they will move on to the next one. So, ensure that your vertical videos are eye-catchy and interesting with bright colors, looping animations, GIFs, and other content that is likely to hook up the viewers.

● Rule of Thirds

As per the photography rule of thirds, the main subject is not to be placed at the center and instead it the entire frame is divided into thirds using imaginary horizontal and vertical lines. The subject should be placed on these lines or where the lines meet. Use the guide grid on your phone’s camera to use this rule.

● Using a professional video editing software

If you have a video that is already recorded, you can enhance its looks and appearance using good video editing software and one such recommended tool is Wondershare Filmora Video Editor . The software is compatible with Windows and Mac and allows you to create stunning videos in just a few clicks that can be posted on several social media sites.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

Using this versatile software you can add animations, motion tracking, zooming function, masking, text, and titles. Features like auto-correction, control settings, color wheels, noise reduction, audio sync, audio compression, and others are also supported.

Key Takeaways from This Episode

● With the majority of the video content being viewed on mobile phones, vertical videos have dominated the market.

● Vertical videos can be easily posted on several social media sites and other platforms without any tweaking from your phone.

● Several tips will help you to create a good vertical video for social media and using professional software like Wondershare Filmora is one of them.

Try It Free Try It Free

With more and more content being designed for phones, vertical videos are widely used now.

If you too have recorded videos for posting on your social media sites, resize them in vertical video ratio and to get the right size, take help of a video ratio calculator.

Part 1 Benefits of Square and Vertical Videos

● What is Square Video & Vertical Video?

● Why Vertical Video is Dominating

With users holding their mobile phones vertically the majority of the time, the dominance of the vertical videos is no surprise.

● Benefits of Square and Vertical Videos

There are several benefits of having square and vertical videos. These videos are specifically

Part 2 How Vertical Videos Are Displayed

Listed below are the tips for resizing the social media vertical video ratio.

● Learn about the Aspect Ratios

● Screen splitting

● Filling the vertical space

● Side-to-side fast movements must be avoided

Since the width area in the vertical videos is less, it is also better to avoid the fast side-to-side movement as it will create a shaky and blurry effect.

● Make use of text and graphics

To complement videos, using text and graphics is a good option. Use the vertical space smartly and include text, stickers, graphics, and other content for enhancing the video and its meaning.

● Grab attention

● Rule of Thirds

● Using a professional video editing software

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

Key Takeaways from This Episode

● With the majority of the video content being viewed on mobile phones, vertical videos have dominated the market.

● Vertical videos can be easily posted on several social media sites and other platforms without any tweaking from your phone.

● Several tips will help you to create a good vertical video for social media and using professional software like Wondershare Filmora is one of them.

Try It Free Try It Free

With more and more content being designed for phones, vertical videos are widely used now.

If you too have recorded videos for posting on your social media sites, resize them in vertical video ratio and to get the right size, take help of a video ratio calculator.

Part 1 Benefits of Square and Vertical Videos

● What is Square Video & Vertical Video?

● Why Vertical Video is Dominating

With users holding their mobile phones vertically the majority of the time, the dominance of the vertical videos is no surprise.

● Benefits of Square and Vertical Videos

There are several benefits of having square and vertical videos. These videos are specifically

Part 2 How Vertical Videos Are Displayed

Listed below are the tips for resizing the social media vertical video ratio.

● Learn about the Aspect Ratios

● Screen splitting

● Filling the vertical space

● Side-to-side fast movements must be avoided

Since the width area in the vertical videos is less, it is also better to avoid the fast side-to-side movement as it will create a shaky and blurry effect.

● Make use of text and graphics

To complement videos, using text and graphics is a good option. Use the vertical space smartly and include text, stickers, graphics, and other content for enhancing the video and its meaning.

● Grab attention

● Rule of Thirds

● Using a professional video editing software

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

Key Takeaways from This Episode

● With the majority of the video content being viewed on mobile phones, vertical videos have dominated the market.

● Vertical videos can be easily posted on several social media sites and other platforms without any tweaking from your phone.

● Several tips will help you to create a good vertical video for social media and using professional software like Wondershare Filmora is one of them.

Try It Free Try It Free

With more and more content being designed for phones, vertical videos are widely used now.

If you too have recorded videos for posting on your social media sites, resize them in vertical video ratio and to get the right size, take help of a video ratio calculator.

Part 1 Benefits of Square and Vertical Videos

● What is Square Video & Vertical Video?

● Why Vertical Video is Dominating

With users holding their mobile phones vertically the majority of the time, the dominance of the vertical videos is no surprise.

● Benefits of Square and Vertical Videos

There are several benefits of having square and vertical videos. These videos are specifically

Part 2 How Vertical Videos Are Displayed

Listed below are the tips for resizing the social media vertical video ratio.

● Learn about the Aspect Ratios

● Screen splitting

● Filling the vertical space

● Side-to-side fast movements must be avoided

Since the width area in the vertical videos is less, it is also better to avoid the fast side-to-side movement as it will create a shaky and blurry effect.

● Make use of text and graphics

To complement videos, using text and graphics is a good option. Use the vertical space smartly and include text, stickers, graphics, and other content for enhancing the video and its meaning.

● Grab attention

● Rule of Thirds

● Using a professional video editing software

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

Key Takeaways from This Episode

● With the majority of the video content being viewed on mobile phones, vertical videos have dominated the market.

● Vertical videos can be easily posted on several social media sites and other platforms without any tweaking from your phone.

● Several tips will help you to create a good vertical video for social media and using professional software like Wondershare Filmora is one of them.

The Ultimate Ken Burns Effect Tutorial for Final Cut Pro: Tips, Tricks, and Best Practices

How to Use Ken Burns Effect in Final Cut Pro with Detailed Steps

Benjamin Arango

Mar 27, 2024• Proven solutions

Those new to the Final Cut Pro or Pro X programs will be finding it a little challenging to add effects or edit videos. It’s a complex film editing software that takes a while to use. With our help, however, we can have you mastering the Ken Burns effect in Final Cut Pro. Do you want to know how to make ken burns effect in final cut pro? Listen closely.

Part 1: How to Make Ken Burns Effect Final Cut Pro
Part 2: How to Zoom in Final Cut Pro Using Keyframing

Part 1: How to Make Ken Burns Effect Final Cut Pro

To make a Ken Burns Effect, Final Cut Pro X (or a Ken Burns Effect on Final Cut, since they are both extensions of one another) simply follow our guide.

First, let’s talk about what Ken Burns is and why he has an effect named after him in Final Cut programs!

What is the Ken Burns Effect

Ken Burns is a world-famous American documentary filmmaker. He is well known for producing documentaries that take a candid if somewhat old-world-feeling look into different worlds. He has covered Baseball, the Civil War, and other fascinating times and places. Arguably, he is best known for using archival footage as film footage. How does he do this? By using the Ken Burns Effect, of course.

The Ken Burns Effect in Final Cut Pro X allows the editor to zoom in and out, slow pan, and scroll across archive photography and still film. This will enable you to substitute whole parts of the program you are making with photographs if you haven’t taken enough footage. It is commonly used in editing, particularly when making things like wedding videos , which often feature lots of photos of the happy couple.

Anyway, let’s look at how you implement the Ken Burns Effect in Final Cut Pro.

Steps to Making the Ken Burns Effect Final Cut Pro

Now that we know what is Ken Burns Effect. Let’s go over the steps to making the Ken Burns Effect in Final Cut Pro.

Step 1 – Import your video. From your timeline workspace, select the clip, or highlight the section of the clip, that you want to apply the Ken Burns Effect to.

Step 2 – Enter into the viewer mode to do this. From here, select the pop-up menu from the list of options at the bottom of the screen.

Step 3 – Hold down both the shift key and the letter C. This is the fast way to cut out what you need. You can always stick to the right-click to cut a clip if you are more comfortable with this.

Step 4 – scroll down until you find the Ken Burns Effect option in the control panel. The effect should now appear on your page, in the area you selected.

Ken Burns Customization

You can also customize the ken burns effects in Final Cut.

Step 1 – To transform from the Ken Burns Effect into customization mode, drag the green box in the viewer.

Step 2 – Adjust the green box’s size, shape, and height until you are happy with where it is placed.

Step 3 – Checking what you have already put in place using the preview option is a good idea at this stage. You can edit mistakes out later, but when you are trying to edit for speed, it is best to get it right the first time around!

Step 4 – Adjust the viewer to accommodate any changes you need to make – don’t click the done button until you are sure. That being said, you can always back-step should you mis-click. You can also just start over with the effect customization if you messed up.

Part 2: How to Zoom in Final Cut Pro Using Keyframing

Now that we know how to open and apply the Ken Burns Effect in Final Cut Pro. Let’s examine how we zoom in Final Cut Pro using keyframing. Keyframing, of course, involves basic animation that allows movement to be added to a still frame. So how do you use the Ken Burns Effect in Final Cut Pro X in conjunction with keyframing? Let’s talk you through it.

You can use keyframing to zoom and pan. We will talk you through how you use it to zoom in, and you should be able to work out the rest from there.

Step 1 – Set the playhead at the start of the chosen clip. This is where you want the zoom effect to start from.

Step 2 – Click to select the effects menu. It should be at the bottom of the screen.

Step 3 – Seek out the scale and position tools. You can use these to size your animation, decide how much of a zoom you like, and how fast it will go.

Step 4 – Follow keyframe > size > position and ensure your clip is covered as you need it. You can always come back to this step a few times if you don’t get it immediately right.

Step 5 – Set the playhead where you want the clip and animation to end. Remember – if you zoom or pan too fast, you might glitch in your footage. Do it on time for the best results.

As a Pro Tip: you will be baled to view all keyframes on your clip if you select show video animation from your timeline.

The Ken Burns Conclusion

The Ken Burns Effect is famous for a reason. It allows you to fill up space if you don’t have footage for certain things. It can be used to depict ancient battles without the use of CGI.

The Ken Burns Effect, Final Cut Pro (X) technique lets filmmakers go to places that they wouldn’t otherwise get to. It is excellent for both glimpsing into the past, and for flashing forward into imagined futures. Best of all, it lets you go there when you aren’t a big-budget Hollywood film producer. We love anything that saves a buck or two while we edit.

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango